Carta Competitors: Analyzing Market Alternatives

Executive Summary

This comprehensive analysis explores the competitive landscape of equity management software, focusing on Carta competitors and alternatives. With Carta commanding approximately 64.74% market share in the cap table management space, understanding the strengths and weaknesses of various platforms is crucial for businesses making informed decisions about their equity management solutions.

Market Overview of the Carta Competitors

The equity management software market has evolved significantly since Carta’s founding in 2012. As of 2025, the industry manages over $3.0 trillion in equity, with Carta alone serving more than 45,000 venture-backed companies and 2.4 million security holders.

Top Carta Competitors

Shareworks by Morgan Stanley

• Market Position: Enterprise-focused solution
• Key Strengths:
  • Global compliance expertise
  • Comprehensive reporting tools
  • Backed by Morgan Stanley’s reputation

Pulley

• Market Position: Startup-focused platform
• Key Strengths:
  • User-friendly interface
  • Competitive pricing
  • Modern technology stack

Ledgy

• Market Position: European market leader
• Key Strengths:
  • Strong European presence
  • Advanced scenario modeling
  • Multi-currency support

Global Shares

• Market Position: International equity management
• Key Strengths:
  • Global compliance capabilities
  • Multi-language support
  • Comprehensive reporting suite

Feature Comparison Between The Carta Competitors

Feature	Carta	Shareworks	Pulley	Ledgy
Cap Table Management	✓	✓	✓	✓
409A Valuations	✓	✓	Limited	Limited
Global Compliance	✓	✓	Limited	✓
API Access	✓	Limited	✓	✓
Fund Administration	✓	✓	×	×

Pricing Analysis of the Carta Competitors

Pricing structures vary significantly among Carta competitors:

• Carta: Premium pricing, starting at $2,000+ annually
• Shareworks: Enterprise pricing, custom quotes
• Pulley: Startup-friendly pricing, starting at $50/month
• Ledgy: Mid-market pricing, starting at €100/month

Market Share and Growth

Based on 2025 data:

• Carta: 64.74% market share
• Shareworks: ~15% market share
• Pulley: ~8% market share (fastest growing)
• Others: ~12.26% combined

Frequently Asked Questions

General Questions About Carta Competitors

Q: What are the best alternatives to Carta for startups? A: The top alternatives for startups include:

1. Pulley – Best for early-stage startups
2. Ledgy – Ideal for European startups
3. Global Shares – Good for international operations
4. Captable.io – Best free option for very early stage

Q: How do Carta competitors compare in pricing? A: Pricing varies significantly:

• Pulley offers the most competitive pricing for startups
• Shareworks targets enterprise clients with custom pricing
• Ledgy provides mid-market pricing with European focus
• Carta typically has premium pricing but offers comprehensive features

Q: Which Carta competitor is best for international companies? A: For international companies, the best options are:

1. Global Shares – Comprehensive international support
2. Ledgy – Strong European presence
3. Shareworks – Global compliance expertise

Q: What features should I look for when choosing a Carta alternative? A: Key features to consider:

• Cap table management capabilities
• Compliance and reporting tools
• Integration options
• Pricing structure
• Customer support
• Geographic coverage
• Scalability potential

Q: How do customer satisfaction ratings compare among Carta competitors? A: Based on recent data:

• Pulley: 4.8/5 for user experience
• Ledgy: 4.7/5 for customer support
• Shareworks: 4.5/5 for enterprise features
• Carta: 4.4/5 overall satisfaction

Technical Considerations

Q: How do API capabilities compare among Carta competitors? A: API capabilities vary:

• Carta: Comprehensive API access
• Pulley: Modern REST API
• Ledgy: Full API documentation
• Shareworks: Limited API access

Q: What security features do Carta competitors offer? A: Security features typically include:

• SOC 2 Type II compliance
• Two-factor authentication
• Encryption at rest and in transit
• Regular security audits

Implementation and Support

Q: What is the typical implementation time for Carta alternatives? A: Implementation times vary:

• Pulley: 1-2 days
• Ledgy: 1 week
• Carta: 2-4 weeks
• Shareworks: 4-8 weeks

Q: How does customer support compare among competitors? A: Support levels vary:

• Pulley: 24/7 email support
• Ledgy: European business hours
• Shareworks: Enterprise-level support
• Carta: Tiered support system

Conclusion

The equity management software market continues to evolve, with Carta maintaining leadership while facing increasing competition from innovative challengers. When choosing between Carta competitors, companies should consider:

1. Specific business needs
2. Growth trajectory
3. Geographic requirements
4. Budget constraints
5. Integration requirements

This comprehensive analysis helps businesses make informed decisions when selecting an equity management platform that best suits their needs in 2025 and beyond.